High in Fibre
Flour contains 6 x the fibre of regular wheat flour
*Fibre content in baked goods containing WISE WHEAT® varies
No Compromise on Taste
Tastes the same as regular wheat flour
Contributes to Good Gut Health
High in natural prebiotic fibre
WISE WHEAT® Flour – The Natural Choice
Introducing WISE WHEAT®, the naturally high in fibre flour that offers no compromise on taste or texture. You’ll find a selection of everyday bakery loaves and rolls baked with WISE WHEAT® flour at Woolworths supermarkets with an in-store bakery. Naturally high in prebiotic fibre, the range will help you easily increase your whole family’s fibre intake and contribute to good gut health as part of a healthy balanced diet.
Look for the WISE WHEAT® logo today.
Hear Dr. Joanna McMillan explain the benefits of Wise Wheat®
Watch the video to learn more
Dr. Joanna McMillan
Internationally renowned nutrition scientist,
author, speaker & food futurist.
Wise Wheat® Inspiration Wall
WISE WHEAT®Burgers
Watch The Harvest video of Wise Wheat®
The science behind wise wheat
How does high fibre wheat work?
The science behind wise wheat
the fibre gap
The science behind wise wheat
Fibre and gut health
meet our farmers
Our farming partners play a key role in bringing the groundbreaking agricultural innovation WISE WHEAT® to Australians.
Proudly grown on farms in regional NSW & Victoria, WISE WHEAT® is a naturally high in fibre wheat for consumers that are looking for better-for-you choices.
See what our farming partners have to say about being involved in growing high fibre wheat as we invest in the future of farming.
Wise Wheat® News
Find out how Wise Wheat® is making headlines
