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Introducing WISE WHEAT®, the naturally high in fibre flour that offers no compromise on taste or texture. You’ll find a selection of products baked with WISE WHEAT® flour across all major supermarkets either in the in-store bakery or the aisle. Naturally high in prebiotic fibre, the WISE WHEAT® range will help you easily increase your whole family’s fibre intake and contribute to good gut health as part of a healthy balanced diet.
Look for the WISE WHEAT® logo today.

WISE WHEAT® Flour – The Natural Choice

Introducing WISE WHEAT®, the naturally high in fibre flour that offers no compromise on taste or texture. You’ll find a selection of everyday bakery loaves and rolls baked with WISE WHEAT® flour at Woolworths supermarkets with an in-store bakery. Naturally high in prebiotic fibre, the range will help you easily increase your whole family’s fibre intake and contribute to good gut health as part of a healthy balanced diet.
Look for the WISE WHEAT® logo today.

Hear Dr. Joanna McMillan explain the benefits of Wise Wheat®

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Dr. Joanna McMillan

Internationally renowned nutrition scientist,
author, speaker & food futurist.

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Wise Wheat® Inspiration Wall

See how Wise Wheat® is shaping healthier baking, supporting local farmers, and inspiring better choices for our future.

DISCOVER WISE WHEAT RECIPES

DISCOVER WISE WHEAT RECIPES

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SHOPPERS TRY WISE WHEAT WITH DR JOANNA MCMILLAN

SHOPPERS TRY WISE WHEAT WITH DR JOANNA MCMILLAN

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WATCH THE HARVEST VIDEO OF WISE WHEAT

WATCH THE HARVEST VIDEO OF WISE WHEAT

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GROCERY HAUL WITH DR JOANNA MCMILLAN

GROCERY HAUL WITH DR JOANNA MCMILLAN

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The science behind wise wheat

the fibre gap

The science behind wise wheat

How does high fibre wheat work?

The science behind wise wheat

Fibre and gut health

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CLOSED SUPPLY CHAIN LOOP
The benefits of different
types of fibre

meet our farmers

Our farming partners play a key role in bringing the groundbreaking agricultural innovation WISE WHEAT® to Australians.
Proudly grown on farms in regional NSW & Victoria, WISE WHEAT® is a naturally high in fibre wheat for consumers that are looking for better-for-you choices.
See what our farming partners have to say about being involved in growing high fibre wheat as we invest in the future of farming.

Drew Braithwaite

High Fibre Wheat Grower, Independent Ag

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““The customer has become increasingly aware of their health since the rise of social media so it is great to see a consumer-led innovation crop such as High Fibre Wheat coming to the market.”“

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Tristan Coram

High Fibre Wheat Plant Breeder, AGT

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““It’s been a long road with a few bumps along the way, but we’re thrilled to see the traction High Fibre Wheat is getting and excited for what’s to come.”“

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David Matthews

Farmer, FTA Group

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““There is buoyancy and optimism. Rather than a linear supply chain, the High Fibre Wheat model is the best example of modern agriculture, cross-communication and a shared value business model.”“

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Wise Wheat® News

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Where to buy WISE WHEAT

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