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Where to buy wise wheat® Bread?

Available at Woolworths supermarkets with an instore bakery

High in Fibre

Flour contains 6 x the fibre of regular wheat flour

*Fibre content in baked goods containing WISE WHEAT® varies

No Compromise on Taste

Tastes the same as regular wheat flour

Contributes to Good Gut Health

High in natural prebiotic fibre

WISE WHEAT® Flour – The Natural Choice

Introducing WISE WHEAT®, the naturally high in fibre flour that offers no compromise on taste or texture. You’ll find a selection of everyday bakery loaves and rolls baked with WISE WHEAT® flour at Woolworths supermarkets with an in-store bakery. Naturally high in prebiotic fibre, the range will help you easily increase your whole family’s fibre intake and contribute to good gut health as part of a healthy balanced diet.
Look for the WISE WHEAT® logo today.

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Hear Dr. Joanna McMillan explain the benefits of Wise Wheat®

Watch the video to learn more

Dr. Joanna McMillan

Internationally renowned nutrition scientist,
author, speaker & food futurist.

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Wise Wheat® Inspiration Wall

WISE WHEAT® Burgers

WISE WHEAT®Burgers

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Watch The Harvest video of Wise Wheat®

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The science behind wise wheat

the fibre gap

The science behind wise wheat

How does high fibre wheat work?

The science behind wise wheat

Fibre and gut health

The science behind wise wheat

CLOSED SUPPLY CHAIN LOOP
The benefits of different
types of fibre

meet our farmers

Our farming partners play a key role in bringing the groundbreaking agricultural innovation WISE WHEAT® to Australians.

Proudly grown on farms in regional NSW & Victoria, WISE WHEAT® is a naturally high in fibre wheat for consumers that are looking for better-for-you choices.

See what our farming partners have to say about being involved in growing high fibre wheat as we invest in the future of farming.

Drew Braithwaite

High Fibre Wheat Grower, Independent Ag

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““The customer has become increasingly aware of their health since the rise of social media so it is great to see a consumer-led innovation crop such as High Fibre Wheat coming to the market.”“

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Tristan Coram

High Fibre Wheat Plant Breeder, AGT

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““It’s been a long road with a few bumps along the way, but we’re thrilled to see the traction High Fibre Wheat is getting and excited for what’s to come.”“

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David Matthews

Farmer, FTA Group

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““There is buoyancy and optimism. Rather than a linear supply chain, the High Fibre Wheat model is the best example of modern agriculture, cross-communication and a shared value business model.”“

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Wise Wheat® News

Find out how Wise Wheat® is making headlines

Watch the 9NEWS exclusive on Wise Wheat®

Where to buy WISE WHEAT