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Introducing WISE WHEAT®, the naturally high in fibre flour that offers no compromise on taste or texture. You’ll find a selection of everyday bakery loaves and rolls baked with WISE WHEAT® flour at Woolworths supermarkets with an in-store bakery. Naturally high in prebiotic fibre, the range will help you easily increase your whole family’s fibre intake and contribute to good gut health as part of a healthy balanced diet.
Look for the WISE WHEAT® logo today.

DOUBLE WINNER – HEALTHY FOOD GUIDE AWARDS

Celebrating the most nutritious food products on supermarket shelves available in Australia.

WHERE TO BUY THE WISE WHEAT RANGE

Available at Woolworths stores with an in-store bakery, check out our Store Finder.

Naturally very high in fibre & source of protein

No compromise on taste.

Contributes to Good Gut Health

High in prebiotic fibre and 6x the fibre of regular wheat flour.

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Description

WISE WHEAT® Flour – The Natural Choice

Introducing WISE WHEAT®, the naturally high in fibre flour that offers no compromise on taste or texture. You’ll find a selection of everyday bakery loaves and rolls baked with WISE WHEAT® flour at Woolworths supermarkets with an in-store bakery. Naturally high in prebiotic fibre, the range will help you easily increase your whole family’s fibre intake and contribute to good gut health as part of a healthy balanced diet.
Look for the WISE WHEAT® logo today.

Hear Dr. Joanna McMillan explain the benefits of Wise Wheat®

Watch the video to learn more

Dr. Joanna McMillan

Internationally renowned nutrition scientist,
author, speaker & food futurist.

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Wise Wheat® Inspiration Wall

WISE WHEAT® Burgers

WISE WHEAT®Burgers

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Watch The Harvest video of Wise Wheat®

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CLOSED SUPPLY CHAIN LOOP
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meet our farmers

Our farming partners play a key role in bringing the groundbreaking agricultural innovation WISE WHEAT® to Australians.

Proudly grown on farms in regional NSW & Victoria, WISE WHEAT® is a naturally high in fibre wheat for consumers that are looking for better-for-you choices.

See what our farming partners have to say about being involved in growing high fibre wheat as we invest in the future of farming.

Drew Braithwaite

High Fibre Wheat Grower, Independent Ag

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““The customer has become increasingly aware of their health since the rise of social media so it is great to see a consumer-led innovation crop such as High Fibre Wheat coming to the market.”“

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Tristan Coram

High Fibre Wheat Plant Breeder, AGT

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““It’s been a long road with a few bumps along the way, but we’re thrilled to see the traction High Fibre Wheat is getting and excited for what’s to come.”“

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David Matthews

Farmer, FTA Group

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““There is buoyancy and optimism. Rather than a linear supply chain, the High Fibre Wheat model is the best example of modern agriculture, cross-communication and a shared value business model.”“

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Wise Wheat® News

Find out how Wise Wheat® is making headlines

Watch the 9NEWS exclusive on Wise Wheat®

Where to buy WISE WHEAT