High in Fibre
Flour contains 6 x the fibre of regular wheat flour
*Fibre content in baked goods containing WISE WHEAT® varies
No Compromise on Taste
Tastes the same as regular wheat flour
Contributes to Good Gut Health
High in natural prebiotic fibre
WISE WHEAT® Flour – The Natural Choice
Introducing WISE WHEAT®, the naturally high in fibre flour that offers no compromise on taste or texture. You’ll find a selection of everyday bakery loaves and rolls baked with WISE WHEAT® flour at Woolworths supermarkets with an in-store bakery. Naturally high in prebiotic fibre, the range will help you easily increase your whole family’s fibre intake and contribute to good gut health as part of a healthy balanced diet.
Look for the WISE WHEAT® logo today.
Hear Dr. Joanna McMillan explain the benefits of Wise Wheat®
Watch the video to learn more
Dr. Joanna McMillan
Internationally renowned nutrition scientist,
author, speaker & food futurist.
Wise Wheat® Inspiration Wall
WISE WHEAT®Burgers
Watch The Harvest video of Wise Wheat®
The Diversity of fibre
meet our farmers
Our farming partners play a key role in bringing the groundbreaking agricultural innovation WISE WHEAT® to Australians.
Proudly grown on farms in regional NSW & Victoria, WISE WHEAT® is a naturally high in fibre wheat for consumers that are looking for better-for-you choices.
See what our farming partners have to say about being involved in growing high fibre wheat as we invest in the future of farming.
Wise Wheat® News
Find out how Wise Wheat® is making headlines
